Benefits
- DISCOVER ProfitAbility , ReturnAbility and SustainAbility , the new message of Marketing
- IMPROVE branding power through human spirit thinking
- LEAD in sustainability thinking and out perform competitors
- COPE with major business challenges and opportunities in times of turbulence
- IDENTIFY new business opportunities through Marketing Innovation
- KNOW how the human mind, heart & spirit aspect modern marketing.
- SEE new sustainable marketing audits to help companies achieve beyond the bottom lines
- WILL New Marketing beat the marketing myopia and bring forth positive social change
- APPLY the effectiveness of product differentiation and brand building
